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Overview:
OgilvyOne Worldwide makes brands more valuable to customers, and customers more valuable to brands. They make the connection more personal. The business better. The relationships richer. They are more than 5,500 employees in 112 offices across 40 countries. But they are at their best when focused on an audience of one.
Longcopy History History:
1972 Ogilvy & Mather acquires the direct marketing firm Hodes-Daniel Company as the foundation for a new agency: Ogilvy & Mather Direct, the forerunner to OgilvyOne.
1983 Ogilvy & Mather Direct establishes the Electronic Marketing Group, a forerunner to OgilvyInteractive, becoming the first agency network in the world to establish an interactive capability.
1993 Ogilvy & Mather Direct establishes the Electronic Marketing Group, a forerunner to OgilvyInteractive, becoming the first agency network in the world to establish an interactive capability.
1994 In the largest account switch in advertising and direct marketing history, IBM awards its worldwide account to Ogilvy & Mather and Ogilvy & Mather Direct. IBM is among the first advertisers to run a banner ad on HotWired.
1995 Ogilvy & Mather enters the digital media business
1997 Ogilvy & Mather Direct is relaunched as OgilvyOne Worldwide to reflect the growing movement of one-to-one marketing.
2000 Expands to 44 offices worldwide.
2008 First agency to launch a global network of digital innovation labs, with hubs in New York, Singapore, London, Beijing and São Paulo, as part of an ongoing commitment to fostering digital solutions.
2014 Launch of “DAVE,” OgilvyOne's unique process for developing successful Customer Engagement strategies and platforms for clients.
Project Approach Project Approach:
DAVE is OgilvyOne’s unique process for developing successful, digitally-driven Customer Engagement solutions for clients. The process is divided into six phases to facilitate direction and discovery, identification of opportunities and generation of ideas, engagement and strategy development and implementation, and measurement.
Customer Ambition Identifies which customers to engage, how they want them to engage and pinpoints the value they want to unlock.
Personas Creates compelling, data-inspired profiles of the customer segments that share similar behaviors, attitudes and motivations, to drive the ambition.
Customer Journey Maps the personas to reveal relevant moments, activities and touchpoints to relentlessly pursue Customer Engagement opportunities.
Engagement Idea An effort that provokes or invites individuals to “take a role” in the experiences.
Engagement Blueprint Guides the strategic and creative development of the specific touchpoints, value exchanges and overall impact.
Experience Map Planning, creative, UX, CRM, and media and analytics teams collaborate to build the Experience Map, and define the KPIs and success metrics.
