Sapient (now SapientRazorfish)

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Overview:

Sapient, an active element of Publicis.Sapient, is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems.

On February 5, 2015, Sapient became a fully owned division of French advertising giant Publicis

On November 17, 2016, SapientNitro was merged with sister agency Razorfish to form SapientRazorfish

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Value Proposition

Value Proposition:

The benefit for their clients is an approach that is open, configurable and quick – and where the access to a diversity of skills and the protection of specialized views (versus the democratization of them) drives faster and more sustainable outcomes.

History

History:

Sapient was founded on November 6, 1990. The two founders, Jerry Greenberg and Stuart Moore, met at Cambridge Technology Partners, an IT services company located in Cambridge, Massachusetts. The co-founders recognized the need for a different type of mindset in the IT consulting world. Sapient chose to use a fixed-term, fixed-price model for pricing projects, rather than charging on a time and materials basis. In addition, Greenberg and Moore relied on their own resources instead of venture capital to fund the company’s operations. This allowed them to keep control of the organization and set long-term strategic goals. During this period, Sapient was also an early adopter of internet-based technology, and internet-based work grew to over 70% of total revenue by 1999. Both client satisfaction and the pioneering use of the internet led to rapid growth in the period from 1992 to 2000, with revenue growing from $950,000 in 1992 to $503 million in 2000.

International expansion

After a period of contraction after the dot-com bubble burst in the early 2000s, Sapient looked overseas to grow a substantial portion of revenue, rising over 30% in only 3 years. This growth was driven by a strategy called “Global Distributed Delivery,” which sought to capitalize on the quickly growing tech market in India to grow Sapient’s software development capabilities. The operations in India would supplement project teams globally. As Sapient has sought to expand its business as a leader in an emerging market, the company has made several strategic acquisitions in its history. Sapient’s first high-profile acquisition was of Planning Group International (PGI) in 2006, which greatly expanded Sapient’s experiential marketing and UX capabilities. Another important acquisition was DCG group in 2008, which augmented its existing capital markets offerings. In 2009, Sapient announced its largest acquisition; the $50 mil acquisition of The Nitro Group, which added 300 employees. This acquisition also helped define three separate business units within Sapient.

Project Approach

Project Approach:

Publicis.Sapient is the first purpose-built digital transformation platform designed to help clients reimagine core business activities to drive growth and improve operating efficiency in today’s digital world.

Their unmatched combination of Digital Solutions expertise & Business/Technology Consulting expertise fuses two paths to problem solving for exponential impact and allows them to help clients reinvent key business activities while moving their businesses to the future.

Sapient's global delivery model ensures that they dynamically configure their solutions development to ensure the right set of expertise is in place to maximize impact quickly and cost effectively.

They bring a simultaneous view of results (business performance improvement) and change (digital transformation).

They bring a unique dual perspective – both customer-in & company-out – that ensures they design, put in place and activate business process and technology that better enables the enterprise to align its business operations to ever-changing human behavior.

Sapient works at the speed and agility of the changing marketplace. They have created an alternative approach that’s agile and responsive as well as open to other partners that can add value. They move quickly from idea to prototype to pilot – ensuring that they use the marketplace to teach them what has actual value and what does not.