GroupM

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CTAs

Overview:

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

Longcopy

History

History:

GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 24,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Catalyst, Quasar, IEG, Movent, Vocanic, Essence Digital Inc, and Plista. It handles over 32% of the world's media billings making it the world's largest media investment management operation.