Merkle

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CTAs

Overview:

Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 3,400 employees, the privately held corporation is headquartered in Columbia, Maryland with 18 additional offices in the US and offices in London, Shanghai and Nanjing.

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Value Proposition

Value Proposition:

At Merkle, they help brands create more meaningful, targeted customer experiences, which lead to more valuable customer relationships. The measurable outcomes they create for their clients are rooted in their proprietary Connected CRM (cCRM)® approach. Driven by data and analytics, enabled by technology, and rooted in business outcomes, cCRM is a prescriptive framework that combines a complete range of marketing, technological, analytical, organizational, and customer experience disciplines to provide integrated customer-centric marketing solutions that increase lifetime value and create competitive advantage.

Merkle has built the necessary skills and assets to help clients transform their marketing organizations by building Platform Marketer skills that enable true Connected CRM. They provide management consulting, technology development and integration, data and analytics expertise, and a full suite of digital media and channel execution services. Their objective is to complement and accelerate their clients’ ability to capitalize on addressability at scale through the complete execution of customer-centric business strategies.

History

History:

In their 25-year history, Merkle has evolved from a small data processing company to a full-service integrated performance marketing powerhouse. Double-digit annual growth has transformed their agency into one of the premier performance marketing agencies.