Yes Marketing

CTAs

Overview:

Yes Marketing is a cross-channel marketing communications and analytics solutions provider who relentlessly pursues the transformation of brands into insights-driven businesses. We work with brands to turn data into action, by linking insights and continuous learning, leveraged across every customer interaction, generating superior results. With Yes Marketing’s combination of people, technology, and data, brands are then empowered to make better, smarter, and faster decisions.

Longcopy

Project Approach

Project Approach:

Lifecycle marketing is the approach brands use to engage with their customers in a relevant and meaningful way by recognizing the different stages of the customer journey. Lifecycle marketing entails different types of communications based on where a customer is in their journey and informed by customer data derived from preference centers, purchase and browse history, email activity, and more. It’s designed to provide the best experience for every customer with each brand interaction.

Key drivers of our lifecycle marketing approach include:

People
Our people are what truly sets us apart. The experience and longevity of our team means our clients can count on us to deliver. That is our difference. That is what makes us unique.
Services
Aligning award-winning creative services with insights and strategies for clients, our agency services connect all communication touch points to help our clients deliver relevant marketing communications via email, SMS, Push, social, display, and direct marketing.
Insights
Without a strategy rooted in data, marekting becomes a guessing game that is as unpredictable as it is wasteful. Out goal is to ensure our clients' marketing budget delivers maximum impact with each iniative by identifying, analyzing, and catering to their most valuable customers and prospects.
Technology
Our technology consistently delivers the solutions marketers demand. When consumers evolve, marketers evolve, and so does out technology. We provide our clients the tools to have a consistent view of their customers, better enabling their cross-channel lifecycle journeys.

Work Samples

Work Samples:

http://www.yesmarketing.com/clients/case-studies

Client Testimonials

Client Testimonials:

"We switched to Yes Marketing last December and haven’t looked back. We’ve seen a major improvement in transparency and service. Over the course of a few short months, Yes Marketing’s Deliverability team identified and rectified the long-term inboxing problems we had been battling for years." CEO and Founder The Penny Hoarder

"From the first day we came on board, their dedicated team has gone above and beyond to make the transition seamless and push our program to new heights. The strategic guidance, relentless account management, and flawless execution are but a few of the benefits we’ve reaped through our partnership with Yes Marketing." Director Channel Strategy Lands' End

"The Year in Review campaign was the single best execution of an end to-end campaign we have done since I have been at Marriott. This could not have been accomplished without Yes Marketing; their in-depth insights, meticulous planning, innovative communication strategy, and exceptional creative storyboarding were at the helm of Marriott Rewards’ success in Q4 as a whole and specifically, the month of December. The collaboration that led to the innovative Year in Review program has us looking forward to 2015." Senior Manager, Member Marketing Marriott Rewards

"We have built an exceptional partnership with Yes Marketing and they have been extremely responsive to the changing needs of our business. They are a trusted resource and are often our first phone call to understand how to best leverage our data for new marketing initiatives." VP, Marketing & Direct Sales See’s Candies

"Yes Marketing's Deliverability Intelligence tool is phenomenal. It provides a detailed view of our inboxing rates by ISP and includes deliverability data beyond anything we’ve seen in the market. It enables us not only to monitor our campaigns, and identify any issues that require attention, but it also provides a great gage for our segmentation practices. It shows us what programs and audience segments need attention based on how they inbox and enables us to fine-tune them accordingly. As an added bonus, it is extremely easy to use compared to other tools out there." Director, Email Marketing NBTY

"Yes Marketing’s full-service offering ensured we had technical, strategic, and account support every step of the way. It made a world of a difference that our digital and direct marketing needs were met by a single partner." CMO, Silver Star Brands