10up

A Team-Based Approach:

10up is a full-service, international creative agency, with 140+ full-time, salaried, non-compete employees in account/project management, strategic and functional design, engineering, systems management, and conversion services. Though our size allows us to flex and scale to meet the needs of our partners, the team is broken into small groups or pods ensuring fluency with clients, projects, and ongoing support needs.

Typical project structure includes the following resources:

• Project Manager. Day-to-day project manager and point person for interaction with stakeholders. 10up makes every effort to assign project managers with experience working with clients in similar industries or with similar functional requirements.
• Senior Web Strategist (Account Manager). 10up does not utilize a traditional sales model; instead employing business-minded web strategists that produce proposals like this. The Strategist provides continuity from the pre-engagement stage all the way through the project build, launch, and beyond, and is responsible for overall account satisfaction alongside the Project Manager.
• User Experience & Design Experts. With oversight and direction from 10up’s User Experience Director and Vice President of Experience one or more experts in user experience and design will work with AA&D stakeholders to develop the best approach and illustrate it through visual designs to provide the desired audience experience.
• Engineering & Systems Resources. A Senior Engineer will oversee web engineering, custom functionality, and beta review and feedback. Additional engineering resources will provide engineering throughout the life of the project as needed.
• Audience & Revenue Strategist. An A&R strategist helps to define measurable business objectives and provide consulting into calls to action, analytics, measurement, alternative testing, and conversion. 10up’s in-house A&R team also provides consultation and direction for advertising strategies and implementations.

Loosely Agile Methodology: 

10up approaches project management and engineering with a loosely Agile methodology, though we eschew most of its terminology, and embrace key delivery dates and milestones. Among the facets of this approach: 

• We establish regular milestones and sprints for all personnel, as long as 1 week, and as short as 1 day
• Facilitate both internal sprint meetings as well as weekly client update / report calls with key stakeholders
• Center both discovery and engineering around user stories, both at a strategic level (“a viewer must be able to pause a video and resume it later”) and an engineering level (“a visitor must be able to login and leave a comment”)
• Support a thorough and focused discovery process, where we collectively identify business and technology objectives for each topic, formulating high-level strategic as well as technical implementation plans for each, establishing a set of strategic goals to guide the project throughout the weekly milestones
• We use Teamwork, preferring that communication flows through a centralized, web-accessible tool featuring date-based milestones, to-do lists, and shared document storage.