The gyro Ignition ProcessTM is gyro’s unique global strategic process. It is about building strategy around human relevance.
First, they frame the challenge. How can they make the product or service matter to people in ways that change behaviour?
Next, they investigate. They look for the place where the product truth and deep customer insight collide.
The leap forward happens when they translate their thinking into a humanly relevant idea, something capable of reaching people, involving them, making them feel something.
THAT’S THE IGNITION POINT
This is the very first spark in a chain reaction of creative thinking. What follows involves every corner of their company.
They orchestrate by using the full power of analytics through gyro:precision to identify and optimize each possible touchpoint within the ecosystem.
This process allows them to ignite change in ways that are specifically geared to business-to-business. It’s how they navigate and amplify all the communication channels at their disposal to help their clients build deeper, stronger relationships with their customers.