MullenLowe Profero

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Overview:

MullenLowe Profero are the digital transformation specialists of MullenLowe Group

They live in a world where a brand is defined by customer experience and service design.

They strive to create experiences that get their clients an unfair share of attention by delivering ideas and solutions at critical points of the customer journey which are both emotional and functional.

With 15 offices globally, over 700 employees and a world class tech hub, they strive to create experiences that get their clients an unfair share of attention. Delivering creative solutions at critical points throughout the consumer journey, connecting brand to build.

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History

History:

Profero launched on 25 March 1998 by brothers Daryl & Wayne Arnold. During the same year Profero acquired Sky (UK and Ireland) as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day.

Since 1998 Profero Group have produced over 4,000 campaigns for clients including M&S, COI and Western Union, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first digital agency to join the Institute of Practitioners in Advertising.

A move that led to further development of the company and press the need for regional offices. From 2000 to 2010 Profero opened offices across the world to develop their global offering (London, Sydney, Shanghai, Hong Kong, Singapore, Tokyo Beijing, New York City, and Seoul). Profero were responsible for the concept behind Factory Shanghai in Shanghai, China. Profero’s second expansion in America, the merger has been seen as a move to increase the "Profero Group" influence across Latin American markets.

On 21 January 2014, Profero was acquired by Lowe & Partners, and is now operating globally as MullenLowe Profero.