Grey | Partner Finder

DISCLAIMER: The content of this profile is managed by the Digital Partner itself. Digital Clarity Group does not verify the accuracy of the claims made herein.

CTAs

Overview:

Grey has spent the last 100 years mastering the art of fame and perfecting the science of fortune. It's part of their culture, and it permeates every aspect of their work. Their reputation for smart, nimble thinking behind their famously effective work continues to grow as well: Grey is the only agency to be named one of Fast Company’s “50 Most Innovative Companies in the World” two years in a row. Grey was recently named Adweek's Global Agency of the Year in 2013 and 2015 and Advertising Age's 2014 Agency of the Year.

Longcopy

History

History:

Founded in 1917 by Larry Valenstein and Arthur Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.

In 1956, Grey acquired its first major client, Procter & Gamble. Through the 1960s and 1970s, Grey continued to acquire such major accounts, and grew into related communication fields.

In 1989 Chapman developed the New Media Experiment. Chapman explored the use of the internet as an alternative to traditional advertising media putting Grey at the forefront of the internet revolution.

In 2000, Grey Advertising became Grey Global Group. On March 7, 2005, WPP Group beat out Havas in a race to acquire Grey Global, the seventh-largest advertising agency at the time.

In 2016, Grey acquired ArcTouch, a mobile design and development studio, which it operates as a subsidiary.