Y&R (originally Young & Rubicam)

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CTAs

Overview:

Y&R (originally Young & Rubicam) is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. It is one of the world's largest advertising agencies. It is a member of WPP, the largest advertising group in the world.

Longcopy

Value Proposition

Value Proposition:

Y&R’s BrandAsset® Valuator (BAV®) is the world’s leading quantitative study of brands and consumers.

As the largest database of brand perceptions, BAV represents over 56,000 brands across 75 metrics, 51 countries and more than 1.2 million respondents. For 23 years, BAV has monitored the brand data points that matter to offer unique insights into how brands create momentum, drive consumer passion and become part of an evolving cultural marketplace.

If data gives the facts, eXploring helps construct the story.

eXploring is their proprietary approach to insights through cultural immersion. It takes research from behind the focus group mirror and out into the world to find the simple human truths that connect brands and people.

History

History:

In 1923, John Orr Young and Raymond Rubicam established a small advertising agency in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company. Soon the company moved into offices at 285 Madison Avenue, which remained the company's location for 87 years.

During the 1960s, Y&R produced the first color television commercials. In the 1970s, under the leadership of Edward N. Ney as chief executive officer, Y&R expanded with the acquisition of Wunderman Ricotta & Kline in 1973, Cato Johnson in 1976, and Burson-Marsteller in 1979. Throughout the 1980s, Y&R bought diverse firms like Landor Associates in corporate and brand identity. By the end of the decade there were nine companies formally owned.

In 1995, Y&R began an acquisition push again, increasing ownership in advertising agencies and public relations firms across Africa, Asia, Europe and Latin America.

In 1996, Hellman & Friedman became Y&R's first outside investor, and on May 15, 1998, Y&R closed an initial public offering of its common stock, and became a public company. In 2000, Y&R was acquired by the WPP Group, a London-based marketing communications holding company.